I'm excited. Are you excited? Behold. H&M now has a BEAUTY DEPARTMENT! If you're from Toronto, H&M's new beauty department at the Toronto Eaton Centre has opened up on September 17th, and apparently, it is absolutely gorgeous!
H&M will be offering 700 (wow) beauty products that include: make-up, haircare, body care, beauty tools, a premium line and a conscious line. They basically released anything related to beauty all at once! Amazing!
I got the wonderful opportunity to receive and test out some of the make-up products in their new beauty department. Let me just say, everything looks quite chic and modern. Excuse the crappy background, I have been struggling with finding the perfect backdrop for my photos, and went with an off white scarf this time haha.
I find it amazing that they were able to launch so many products at the same time, so lets hope that the quality wasn't overlooked while they were working on all these new items.
I think the packaging is very cute, chic and has a modern twist to it, which was what H&M was going for. They also plan to have seasonal and limited edition shade releases throughout the seasons, which is a nice edition to their regular line of products. I think one turn off that some people may have is the feel of the packaging. Yes, it looks very elegant and modern, but it feels a BIT cheap. I expected some weight to the products but the packaging is just very light plastic, and almost feels toy like. It's the inside that counts though, right?
H&M Beauty True Matte Finishing Powder ($12.99)
H&M Beauty Pure Radiance Powder Blusher ($12.99)
H&M Beauty Cream Lip Colour ($12.99)
H&M Beauty Eye Colour Palette ($12.99)
H&M Beauty Nail Polish ($6.99)
The prices are very reasonable, and just about the same as drug store make-up. H&M has always offered low prices for clothing, and for their beauty department we definitely can expect the same. From what I've seen in the little magazine I also received, I don't believe anything is over $20 (don't quote me on that, I'll update this once I receive the correct info).
Stay tuned for the next few weeks for full reviews of each of the products I received. I also will be trying to go downtown next Thursday to snap a few pics of the new H&M Beauty Department in the Toronto Eaton Centre. Maybe I'll also pick up a few more products! I have my eyes on some brushes, maybe body lotions and matte lipsticks.
Currently, I think the new Beauty Department has launched in the UK, and is only available in the Toronto Eaton Centre. I don't think it's anywhere else in Canada, yet!
(Updated: October 1, 2015):
As I said, here are some not so high quality photos of the H&M Beauty Department in the Toronto Eaton Centre.
As I hoped, the beauty department was absolutely stunning. The bright white fixtures and lights all around. Everything was absolutely perfect and still in place. Literally stocked to the brim with products.
Various eyeshadow single shades.
Finishing powders and blushes.
Skincare and body care.
Nail polishes galore.
The seasons picks.
Missing is the lipstick display and the foundation display.
Are you interested in trying any beauty products from H&M?
These products were sent to me for reviewing and testing purposes.
All opinions are my own.